Impactful digital products & experiences
to propel ambitious brands.
The Challenge
We approached the Youth Pocket project by focusing on user needs: teenagers and parents who wanted pocket money to feel simple, visible and safe. Existing banking apps were built for adults, with dense menus and language that pushed younger users away. The team needed a product a fifteen year old would open every day without being told to, and one a parent could trust without reading a manual. We mapped a week of real spending with six families before drawing a single screen.
